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Chief Marketing Officer

SquarePeg

SquarePeg

Marketing & Communications
United States
Posted on Tuesday, July 2, 2024
Job Overview

We are seeking a Chief Marketing Officer who is excited about the opportunity to lead the growth and development of our California-based digital health tech D2C company. We are venture backed by top investors and have assembled an incredible team, and are looking for a Growth Marketing Lead to help scale the company. We are posting this job under “stealth mode” as we lead up to a launch, but can share details about the company upon application.

As our Chief marketing Officer, you will have the opportunity to build a high-value brand, lead the development of our marketing strategy and help us launch cutting-edge new oral health products that leverage AI.

The ideal candidate will have a passion for content creation, brand building, acquisition-based marketing, demand generation, copywriting, data analysis, and growth loop designs. They should have experience with FMCG / eCommerce / direct-to-consumer marketing and have a strong understanding of brand strategy development and execution.

You will work directly with our core executive leadership team and venture investors, and have the opportunity to build and grow a team, as well as bring on and manage agencies. We offer generous stock options and career growth opportunities.

Responsibilities

  • Crafting and curating marketing messages cohesively through paid and owned channels, as well as specific messaging/communications throughout the consumer lifecycle/journey
  • Planning & executing campaigns and all consumer-facing touchpoints through a brand calendar and coordinating asset creation and deliverables
  • Go to Market planning, communications, and execution for brand launch and new product lines/offerings
  • Drive revenue through customer acquisition and retention efforts, while executing strategies
  • Responsible for budget creation, including department level, e-commerce forecasting/actualizing, paid media budget assumptions
  • Manage Public Relations Agency and strategy
  • Manage Performance Media Agency and strategy
  • Spearhead the execution of AB testing/ tracking, results reporting, analyses, and recommendations
  • Oversee all aspects of social media marketing strategy, content creation/marketing, influencer relationships, affiliate programs, and partnerships

Qualifications

  • Experience managing / leading marketing campaigns for a D2C brand is preferred
  • Experience working in a fast-paced start-up environment preferred
  • Experience and comfort running a remote team of employees, agencies, and consultants
  • Strong copywriting skills
  • High competence in project and stakeholder management
  • Experience in consumer branding
  • Analytical capabilities
  • 7+ yrs experience, 5+ in marketing preferred

Additional Information

In addition to the exciting opportunity to lead the growth and development of our revolutionary digital health D2C company, joining our team also offers the following benefits:

  • Being part of a VC fund-backed company with a strong vision and a clear path for growth.
  • The opportunity to work with a highly talented and passionate team of individuals who are dedicated to revolutionizing the oral care industry through the use of Artificial Intelligence and Machine Learning.
  • A fast-paced and dynamic work environment where experimentation and innovation are encouraged.
  • Competitive compensation package and benefits, including health insurance and retirement savings plan.
  • The opportunity to grow with the company and take on increasing levels of responsibility and leadership as we continue to expand.

We are looking for individuals who are excited about the opportunity to make a real impact in the oral care industry and are not afraid to take on big challenges. If you are driven, adaptable, and ready to learn quickly, we want you on our team.