Portfolio Jobs

Find your next careers at one of Acadian's portfolio companies

Social Media Manager

SquarePeg

SquarePeg

Marketing & Communications
Los Angeles County, CA, USA
Posted on Tuesday, July 2, 2024

Job Overview

We are seeking a dedicated Social Media and Community Manager to amplify our brand's voice across digital platforms, foster meaningful relationships with our audience, and drive strategic engagement. This role is crucial for our brand's online presence and will play a pivotal role in our growth strategy.

Responsibilities

Social Media Strategy & Execution:

  • Develop and implement a comprehensive social media strategy aligned with business goals.
  • Create, curate, and manage published content across platforms including Facebook, Instagram, Twitter, YouTube, and TikTok.
  • Monitor, listen, and respond to users in a brand-consistent manner.

Community Management:

  • Foster digital relationships and drive engagement by creating conversations on platforms like Facebook Groups, Twitter, and Discord.
  • Initially manage community interactions and, over time, transition this responsibility to a dedicated community manager as the community grows.

Content Creation & Participation:

  • Collaborate with the design and content teams to ensure a consistent brand voice and message across all platforms.
  • Stay updated with the latest social media trends and incorporate innovative techniques.
  • Ability to create content independently and potentially appear in content as a representative of the brand.

Data Analysis & Reporting:

  • Use tools like Sprout Social, Google Analytics, and platform-specific analytics tools to track and analyze performance.
  • Provide actionable insights based on analytics data and present detailed reports to stakeholders.

Influencer Collaboration:

  • Identify, engage, and manage influencer partnerships, ensuring alignment with brand values and objectives.

Crisis Management:

  • Proactively identify negative posts or discussions related to the brand and determine the best course of action, whether to respond or refrain.

Team Collaboration:

  • Work closely with cross-functional teams, including marketing, design, and customer service, to ensure a cohesive brand message.

Qualifications

  • Proven experience in social media management and community building.
  • Strong written and verbal communication skills.
  • Ability to develop community-building strategies.
  • Familiarity with social media management tools like Sprout Social.
  • Understanding of analytics and the ability to derive actionable insights from data.
  • Creativity and a keen eye for detail.
  • Ability to manage multiple projects simultaneously.