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CRM Manager

SquarePeg

SquarePeg

Portugal
Posted on Tuesday, July 2, 2024
The Opportunity

As the CRM Manager, you will plan, implement and analyse site promotions and poker CRM campaigns to drive user engagement.

Your Responsibilities

  • Develop, implement and execute CRM campaigns to enhance engagement and retention.
  • Manage campaign tracking, project management, KPI analysis, reporting and revision of conversion, retention and reactivation plans for different player segmentation.
  • Continuously build and iterate on our end-to-end lifecycle campaigns, including identifying target audience segments, developing campaign strategy, collaborating with design and product, developing the review process, and getting feedback from multiple stakeholders
  • Establish a strong working relationship with cross-functional stakeholders across our product, marketing and design teams.
  • Create reports that prove or suggest the effectiveness of the campaign and strategy. Provide insights and identify target groups for poker CRM initiatives.
  • Stay up to date with industry trends across the Crypto and Poker space, to drive innovation and improve CRM effectiveness.

Highly Desired Knowledge and Experience:

  • A strong working knowledge of CRM tools such as Customer.io, Fast Track, and HubSpot.
  • A strong understanding of channels and communication approaches (email, in-app, push notifications).

What are we looking for?

  • Proven experience in CRM management and multi-channel lifecycle
  • Experience planning, developing, managing and measuring CRM campaigns
  • Proven track record delivering growth through CRM campaigns
  • Experience supporting CRM integration from scratch is a plus
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
  • A good understanding of blockchain technology, cryptocurrency and the Web3 ecosystem would be preferable.