The Opportunity

As the CRM Manager, you will plan, implement and analyse site promotions and poker CRM campaigns to drive user engagement.

Your Responsibilities

• Develop, implement and execute CRM campaigns to enhance engagement and retention.
• Manage campaign tracking, project management, KPI analysis, reporting and revision of conversion, retention and reactivation plans for different player segmentation.
• Continuously build and iterate on our end-to-end lifecycle campaigns, including identifying target audience segments, developing campaign strategy, collaborating with design and product, developing the review process, and getting feedback from multiple stakeholders
• Establish a strong working relationship with cross-functional stakeholders across our product, marketing and design teams.
• Create reports that prove or suggest the effectiveness of the campaign and strategy. Provide insights and identify target groups for poker CRM initiatives.
• Stay up to date with industry trends across the Crypto and Poker space, to drive innovation and improve CRM effectiveness.
  
  

Highly Desired Knowledge and Experience:

• A strong working knowledge of CRM tools such as Customer.io, Fast Track, and HubSpot.
• A strong understanding of channels and communication approaches (email, in-app, push notifications).
  
  

What are we looking for?

• Proven experience in CRM management and multi-channel lifecycle
• Experience planning, developing, managing and measuring CRM campaigns
• Proven track record delivering growth through CRM campaigns
• Experience supporting CRM integration from scratch is a plus
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• A good understanding of blockchain technology, cryptocurrency and the Web3 ecosystem would be preferable.