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Sportsbook Marketing Manager

SquarePeg

SquarePeg

Marketing & Communications
London, UK
Posted on Tuesday, July 2, 2024
The Opportunity

We’re looking for our first Sportsbook Marketing Manager who will be instrumental in developing and implementing the marketing strategy for our crypto casino and sportsbook brand. You will work with a broad team to ensure that sportsbook marketing initiatives are aligned with casino objectives.

Responsibilities

  • Craft and execute detailed marketing plans to drive sales and user engagement
  • Design a promotional calendar to maximise profitability and attract both new and existing bettors
  • Collaborate with acquisition, social media, content, affiliates and CRM teams to ensure coordinated marketing efforts
  • Keep updated with industry trends and best practices to continually refine marketing strategies.
  • Analyse marketing performance metrics and leverage data-driven insights to enhance campaigns and strategies
  • Work closely with the Customer Relationship Management (CRM) team to maximise their campaign efficiency.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • Experience in sportsbook marketing management, ideally within the crypto sector.
  • Strong analytical skills with a focus on data-driven marketing approaches.
  • Proven track record in creating and managing successful promotions and marketing campaigns.
  • Excellent communication skills.
  • Thorough understanding of online marketing practices and web technologies.
  • Highly results-oriented and committed, with a strong drive to achieve goals