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Influencer Marketing Manager, Crypto Casino & Sportsbook

SquarePeg

SquarePeg

Marketing & Communications
Europe · Middle East · Africa
Posted on Tuesday, July 2, 2024

As our Influencer Marketing Manager, you will be responsible for the execution of influencer marketing campaigns in the EMEA region, to drive brand awareness. We’re looking for someone to build campaigns alongside influencers, crypto celebrities, and athletes across the world in an exciting and growing industry.

Responsibilities

  • Identify and build relationships with prominent influencers, celebrities, and content creators.
  • Close deals and shape campaigns that generate measurable results for our casino brands.
  • Design scalable systems for influencer outreach, data tracking, and collaboration.
  • Actively analyse new opportunities to create new revenue streams.
  • Staying ahead of emerging trends, technologies, influencers, and events.
  • Draft and review talking points and influencer scripts for video, audio, and text-based campaigns.
  • Brainstorming new, creative approaches to influencer campaigns.

Requirements

  • Proven track record in outreach campaign strategies.
  • Experience and/or interest in iGaming and Casinos.
  • Fluency in one or more of the following languages (German, French, Spanish).
  • Proven Marketing Influencer Experience: Extensive experience in an Influencer marketing or growth role, with a track record of delivering results in the betting, casino, gaming space.
  • Background in the betting and gaming industry, either B2B or B2C.
  • Bachelor's degree in Marketing, Communications, or a related field
  • Extensive experience in crafting influencer strategy campaigns from inception to execution.
  • Proficiency in planning and rolling out effective marketing strategies, with a strong understanding of cryptocurrencies and online gaming.

Additional information

Must have igaming, gambling or casino experience.

Can be based remote anywhere outside of the US, ideally within 3 hour time zone from UK GMT