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Marketing Manager, Crypto Casino & Sportsbook

SquarePeg

SquarePeg

Marketing & Communications
Europe · Middle East · Africa
Posted on Tuesday, July 2, 2024

Job Overview

We’re seeking an experienced Marketing Manager to join our dynamic and growing team. This role is ideal for someone with a strong background in marketing and a deep understanding of product functionality, customer journeys, and experience within the iGaming industry.

Responsibilities

  • Develop and implement digital acquisition strategies specifically tailored for key markets in the Casino and Sports Betting industry.
  • Collaborate with our Marketing team to identify, develop, and test both new and existing scalable channels for activations.
  • Liaise with our Affiliate team to seek and onboard new affiliates and explore new channels to improve our overall marketing performance.
  • Plan, monitor, and analyse campaigns in coordination with Affiliates, SEO, PPC, and Social Managers, ensuring consistency across various marketing channels.
  • Oversee the creation of acquisition promotional materials.
  • Set and monitor performance targets and produce associated reports.
  • Stay abreast of market trends, competitor activities, and regulatory changes to adapt marketing strategies and campaigns accordingly.

Qualifications

  • 3 years of experience in the Casino/Gaming industry, specifically in Acquisition/Performance marketing roles.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Strong interest in and knowledge of iGaming products, with a key interest in Crypto.
  • Excellent communication skills.
  • Ability to forge strong working relationships with both internal teams and external partners.
  • Detail-oriented and organized, capable of managing workloads effectively without compromising quality.