Senior - Product Marketing



Marketing & Communications, Product
London, UK
Posted on Wednesday, November 1, 2023

Senior - Product Marketing

Job description

As work changes faster than ever before, TechWolf is on a mission to make work better and fairer for millions of people by powering the shift from jobs to skills as a framework to model talent. Our enterprise software uses AI to provide the skill data needed to power that transformation.

TechWolf is built on the fundamental belief that people are a company’s most valuable asset and have to be managed as such. That’s why we help our customers leverage skill data to improve work for millions of employees across thousands of organisations.

Product Marketing is the bridge between Product Management and our GTM function. Product marketing has traditionally been managed by a mixture of both Marketing and Product Managers at TechWolf. We are now looking for an experienced product marketeer who can form the function from the ground up for the leading Skills data platform in the HR tech market. 

What you'll do

  • Weave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies

  • Act as the voice of the customer; generate customer and market insights to inform TechWolf’s product strategy, and partner with Product Managers closely to influence the roadmap

  • Partner with the Marketing team to drive awareness and adoption by crafting and executing on integrated product marketing campaigns

  • Create a range of marketing assets, including sales enablement, lifecycle campaigns, blogposts, product driven event keynotes, etc.

  • Develop marketing and sales collateral that resonates with HR leaders, as well as articulating our strategy with internal stakeholders (e.g. business cases, strategic analyses)

  • Work with data, evaluating ROI, reviewing dashboards, clearly scoping data asks to technical counterparts

  • Engage deeply with cross-functional partners across Product, Marketing, Sales and Solutions

Job requirements

We're looking for someone who:

  • Has 5+ years of professional experience in product marketing, product management, sales, account management, growth or other strategic GTM role at an HR Tech software company

  • Has experience in HR Tech and excitement about enabling the future of the skills based organisation

  • Preferably has startup or early stage tech company experience

  • Has strong Sales enablement experience

  • Has a strong presence and is an effective communicator with both a technical and non-technical audience, ideally you can translate deeply technical jargon into language that resonates with our ICP

  • Is a thoughtful strategic thinker with a bias to action

  • Has experience implementing product marketing process cross functionally from the ground up

  • Has outstanding written communication skills

  • Is highly analytical

  • Ideally has API data experience (not a hard requirement)

  • Is based in Belgium or London, allowing them to spend time at the Ghent office a few days a month.

What we offer

  • A unique opportunity to work with an all-star team and cutting-edge product, in a purpose-driven company that aims to empower people to thrive at work.

  • TechWolf is growing fast and you’ll join a high-performing international team with a unicorn dream. We raised €10M in Series A last year and have the ambition to power all skill-based organisations with our product.

  • We have high ambitions and we like a good challenge! What's in it for you? A high-performance environment fostering continuous growth and learning. You'll get the opportunity to work on a variety of impactful problems, and build a wide range of new skills.

  • At TechWolf, we pride ourselves on having a dynamic, collaborative, and inclusive work environment. We believe that everyone should feel valued, supported, and empowered to do their best work.

  • People are the foundation to our success. By means of equity, each and every colleague is granted the opportunity to share in that success, and to take ownership of their work.

  • Early bird or night owl? Either way, you'll find what works for you in our flexible way of working built on the strong foundations of mutual trust. This means flexible working hours tailored to your own needs, and the ability to work from abroad a few weeks each year.